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Career Guidance from a Mobile App
Career Guidance from a Mobile App

Career Guidance from a Mobile App?

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Graduation is just around the corner. The National Center for Education Statistics says that about  1,882,000 new grads will be joining the job market and they will all be doing so with a degree. While this may be so, most of the graduates are unprepared for what’s ahead of them. In 2016, less half of the graduates claimed that their four-year degrees were helpful in gaining crucial workplace skills.

The generation Z is now said to lean on mobile apps over that of traditional means for career guidance, a reflection of their over reliance on smartphones.

According to Lisa Chatroop who is the Associate Director of Brand at Good&Co Labs, Inc., a startup that provides personality and cultural assessments for people and companies based in San Francisco, they have seen college students as well as the new grads using their app for career guidance purposes over the last few years.

Good&Co wants to empower the jobseekers by bringing them meaningful  and actionable personality insights that have something to do with their career happiness. The new grads can use their app to help determine their career strengths and they will also be receiving personalised career advice based on individual personality. The Good&Co app is unique in the sense that while other apps provide vague advice, the ones found in here are in-depth, actionable insights.

Chatroop explains that insights from the  Good&Co usually takes years to discover when you choose to go the traditional route.

Aside from custom career insights, the recent graduates can also make use of the free app to check if they are compatible with the over 2,000 companies listed in here. They will also be given the chance to see the latest job openings from companies as well as gain company culture insights.

The app can be accessed on Android, iOS, and the web.

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