When people hear of ‘college party’ many conjure images of a fraternity basement filled with plastic cups with their cheap beer. One group of sober party planners are now making some efforts to change this trend.
Radha Agarwal, the owner of Daybreaker, is now using her company to promote substance-free club scenes in several cities like Miami, New York, and even Hong Kong. She says that they wanted to eliminate the Solo cup. The idea is that participants can attend a rave party with their sneakers on instead of heels, similar to a regular rave party but without the booze. Agarwal is now on a mission to introduce this type of dance party scene to different campuses across the country.
Agarwal explains that their goal is to bring epic performances like DJs, which will allow the kids to have fun at Daybreaker instead of drinking alcohol in some frat party. Sober socializing has already become a trend these days. But are the students in their twenties fully ready to give up alcohol altogether to make way for sober partying instead?
The idea to introduce this to universities came to Agarwal after her partner’s college brother lost his two friends to suicide that involved drugs. She later did her research and was shocked when she got hold of statistical data on substance-abuse.
The National Institute of Alcohol Abuse and Alcoholism says that 60% of those in universities drink alcohol every month where two out of three are said to participate in binge drinking. Their research shows that about 1,825 die because of injuries as a result of booze while 97,000 of these on the other hand experience date rape or sexual assault while under the influence of alcohol.
While many college students might find the concept lame, Agarwal hopes that they would be able to change their minds where they plan to get the word out that sober means present, vibrant, connected , and in your own skin.